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The Question That Has Always Kept Us Skeptic - Do Petitions Work?

Do Petitions Work?
'Tis the season for petitions! This time of year, everyone with a cause puts up an active petition in an attempt to harness the goodwill of the season to effect some change. Do petitions work? They can, but you have to do it right - and get it seen.
OpinionFront Staff
Last Updated: Apr 9, 2018
You're a regular visitor to Change.org, you sign every petition that comes your way, and you've even gone door-to-door collecting signatures for a pet cause. But does it work? Is it all coming to anything? How much change is a collection of signatures worth, anyway?

Well, there is no easy answer. Yes, petitions can work - they have brought results in the past, results that were specifically attributed (by the authority in question) to the influence of the petitions.
Do they always work? No. But that may be more the fault of the issue or the execution rather than the process. But because success is sometimes measured on a different timeline than that of the petition itself, their usefulness can be difficult to quantify - but that doesn't mean that they are useless.
Awareness
Online petition
The number one argument in favor of petitions is that they raise awareness, especially those circulated online and publicized via social media - these petitions can reach millions more eyes than the traditional door-to-door model. Even if the petition doesn't achieve the intended result directly, at the end of the day, there are still thousands of people out there who are now aware of a previously unknown issue and may work toward a solution through other avenues.
Court of Public Opinion
Man listening to woman petitioner
The targets of most petitions are either the government or big business, two entities that are not exactly known for taking advice from the man on the street - as a result, they tend to get a little out of touch with what's going on outside the boardroom/capitol building. That said, there's nothing that big business and the government hate more than bad press - and they will move mountains if it looks like the tide of public opinion in turning against them. If presented with a sizable petition for a popular cause, they may certainly do absolutely nothing. But if their doing nothing after an issue has been brought to their attention gets leaked to the press, it becomes a major news story and stock prices/reelection bids go into the toilet. Never underestimate the need those in power have to stay in power when it comes to forcing change.
Visibility
Door to door petition
No matter how popular your cause is, no matter how well-written your petition, no matter how many signatures you collect, your petition will not work if it doesn't get seen by the right people. This has traditionally been the sticking point for old-style paper petitions, but online petitions have a sneaky trick up their sleeves - email. Change.org, for example, sends an email to the target every single time someone new signs the petition. So instead of being confronted with a stack of paper that could be easily thrown in the garbage, the target receives thousands upon thousands of emails over the course of several weeks, or however long the petition lasts. Clogging up an inbox garners way more attention than a thick envelope full of signatures, and is much more intimidating.
Slacktivism
Critics of petitions say that signing a petition makes a person feel like they've "done something", thereby excusing them from further involvement. On one hand, that's true - most people who sign a petition will fail to take any further action for that particular cause - but that doesn't mean that they've done nothing. By adding their signature to the thousands demanding change, even if that's all they do, they've used their voice and their Constitutionally given right to demand more from those in charge. It takes many individuals to make a crowd, and regardless of the signer's sincerity, he is a part of the awareness and yes, change, that results from that petition.